Design and print preparation
Checks size, resolution, bleed, colour and cut lines on client artwork, then prepares print-ready files and gang sheets for the production team.
BHD Digital & Technology implementation
ANNA OS: the AI operating layer inside BHD Group.
ANNA OS coordinates repetitive operational work at BHD Group: print preparation, customer replies, quotations and finance follow-ups. BHD Digital & Technology implemented it on a dedicated server, built it on the open-source Paperclip platform, and connected it to BHD-ERP, WhatsApp and email. People approve prices, money and anything that needs judgment. The production team still prints.
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Quick summary
- One COO agent, Anna, leads 17 specialist desks and 10 daily routines on a dedicated server.
- A second AI reviewer checks every drafted customer reply against BHD rules before it is sent.
- Measured from 4 to 10 October 2026: 727 customer chats picked up, 3,340 drafted replies reviewed, 1,384 held back.
What this covers
Customer communications
Picks up customer WhatsApp chats, drafts the reply, and sends it only after the review gate passes it.
Quotations and follow-ups
Turns a request into a draft quotation in BHD-ERP and tracks each follow-up on one register. A manager approves prices and payments.
How the work is bounded
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1
Request
A customer message, a file or an order enters through WhatsApp, email or BHD-ERP.
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2
Prepare
The desk that owns the task prepares the reply, the file or the quotation.
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3
AI review
A separate reviewer checks the output against BHD rules and holds anything that fails.
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4
Human approval
People approve prices, money, signatures and exceptions, and the production team prints.
Frequently asked questions
What is ANNA OS?
ANNA OS is the name of BHD Group's AI operating layer. It is built on the open-source Paperclip platform, customized by BHD, and runs on its own dedicated server.
Does ANNA OS work without people?
No. It prepares and coordinates the work. People approve prices, payments and exceptions, and the production team does the printing.
Who implemented ANNA OS?
BHD Digital & Technology implemented the server, the integrations with BHD-ERP, WhatsApp and email, and the approval steps. Tech Foundry is its applied AI lab.
How do I ask about a similar implementation?
Write to digital@bhd.om or use the project contact link on this page.
Discuss this work with the team
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