on every shipped page. tf/pace-pitch.html is skipped: it is in the deploy EXCLUDES and is a private pitch, not a public surface. -->
About BHD Group

A family business, rebuilt for the AI era.

Bin Haider Darwish LLC was founded in 2018 in Muscat, Oman. Today the portfolio comprises fourteen operating companies and one product brand, with a named AI agent, Anna, running alongside a 14-person human team.

Our story

BHD started as a neighbourhood print shop on Bousher Street. Within six years we built our own ERP, launched a SaaS WhatsApp platform, a SaaS business-card platform, and expanded into stationery, digital signage, and custom cups. We reinvest aggressively in software and people.

In 2025 we put a named AI agent into production. Anna handles customer enquiries on WhatsApp, every day, alongside the human team that runs the shifts.

2018
Founded in Muscat
14
Operating companies
14+
Active team members
Anna
Our named AI agent, in production
Credentials

Registered, documented, and recognized.

BHD Group is a Riyada-registered Omani SME and operates a quality system documented to ISO 9001:2015.

Riyada
Riyada SME Card Holder
Authority for SME Development, Sultanate of Oman
ISO 9001:2015
Quality Management System

Leadership

A lean, hands-on team running 14 companies and one product brand.

Ali Adnan Haider Darwish, CEO and founder of BHD Group

Ali Adnan Haider Darwish

CEO, BHD Group

Kabir

Kabir

General Manager, BHD Printing

Anna Sharma (AI)

Anna Sharma

AI Customer Experience