A family business, rebuilt for the AI era.
Bin Haider Darwish LLC carries the name of Haider Darwish, the Muscat merchant born in 1894. Today the portfolio comprises fourteen operating companies and one product brand, with a named AI agent, Anna, running alongside a 14-person human team.
Our story
BHD started as a neighbourhood print shop on Bousher Street. Within six years we built our own ERP, launched a SaaS WhatsApp platform, a SaaS business-card platform, and expanded into stationery, digital signage, and custom cups. We reinvest aggressively in software and people.
In 2025 we put a named AI agent into production. Anna handles customer enquiries on WhatsApp, every day, alongside the human team that runs the shifts.
- 1894
- The Haider Darwish name, since
- 14
- Operating companies
- 14+
- Active team members
- Anna
- Our named AI agent, in production
Registered, documented, and recognized.
BHD Group is a Riyada-registered Omani SME and operates a quality system documented to ISO 9001:2015.
Leadership
A lean, hands-on team running 14 companies and one product brand.
Ali Adnan Haider Darwish
CEO, BHD Group
Kabir
General Manager, BHD Printing
Anna Sharma
AI Customer Experience
Independently listed as
Bin Haider Darwish L.L.C. (Commercial Registration 1334733) is published under its legal name by:
Bin Haider Darwish
BHD carries the name of Haider Darwish (1894 to 1969), Muscat merchant and its founder's grandfather, and of his father Darwish. Read the story, the documents and the family tree.
Read the family heritage